The ALS Ice Bucket Challenge encouraged participants to pour ice water onto their heads or donate to the ALS Association.  The association received 1.35 million dollars in donations in the same two-week time period during which they raised 22000 dollars the year before as a result of the challenge.

The (mis)use of digital activism

Adithi Ramakrishnan, Editor-in-Chief
July 25, 2016
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